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In support of the modern art

15.09.2011

At the beginning of June «Samara Plaster Plant», CJSC has acted as the primary sponsor of «Storm waves» international exhibition project. This cultural event was held under the russian-german meetings in advance of the German culture year in Russia and Samara — Stuttgart 20th partnership relations anniversary. In «Art-Center» on Michyurina street video installation reciting feelings, thoughts, wishes and actions of art gallery owner in post-crisis era was shown for two weeks. Creative work created by German artists group FFM (Filderbahnfreundemöhringen) together with Yan Peter Tripp artist engendered arguments in Samara and was headlined in different periodicals. Mr. Sergeev, «Samara Plaster plant», CJSC general director has acted with opening speech. The enterprise-sponsor information was in the form of logotype on invitation cards, outdoor advertising and on banner of «Art-Center» territory. The Artistic creativity financial support becomes PR and advertising policy important trend, focused on brand-building on municipal, federal and international levels.