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Forman trademark in «Leroy Merlin»


Incomplete three years Samara Plaster plant (SPP) produces Forman dry construction mixes (DCM). For this short time new production has been appreciated and became well-known to customers. High quality and reasonable prices provide their competitive position on market outlet and open prospects for systematic inflow in Samara, the region, the country and the near abroad wholesale-retail trading structures. Since 2010 Forman production is realized in «Leroy Merlin», a chain stores which specialize on the household and country goods sale. On June 24-26, 2011 within the limits of this trading house Birthday celebrating, Samara Plaster plant marketing department has conducted a promotion to attract attention to Forman, to expand circle of customers, to raise a class of potential buyers. These days goods purchase was provided by three brand-name «courtesies». Firstly, each buyer was provided with assistants: young men in Forman kit delivered the goods to customer vehicles and have made loading. Secondly, all buyers have received souvenirs (a pen, a mug or a T-shirt) with Forman symbolics. Thirdly, Forman customers and all store visitors were informed of marketing department new service — «your personal repair adviser» which is easy and convenient for using. According to the offer any person can consult to the expert concerning repair, having called by phone specified on visiting cards. Actions forethought has taken notable effect: these June days the sales volume has exceeded of expected — 10 tons 380 kgs instead of 6 tons. Thus, the successful promotion became a part of the trading house Birthday festive atmosphere with which Samara Plaster plant builds up long-term partner relations.